discussion and dissemination of the most innovative ideas
Liz McMahon and Rebecca Stamp, Kantar Media Worldwide Readership Research Symposium Valencia 2009 Session 6.5 Introduction In the world of commercial market research, online data collection has grown rapidly in the last decade to become the preferred option in many markets. However, for good reason, print audience measurement has been slower to follow. Few markets […]
Dr. Irena Petric, NOM Marion Appel, Intomart GfK Prof dr Edith de Leeuw, Utrecht University Worldwide Readership Research Symposium Valencia 2009 Session 6.4 Introduction Using on-line interviewing in access panels for media research has been a reality for the Dutch national readership survey since 2002. The quantity aspect is evident. The quality of such an […]
Dr Julian Baim, Dr Michal Galin, Dr Martin Frankel, Risa Becker, Joe Agresti Mediamark Research & Intelligence Worldwide Readership Research Symposium Valencia 2009 Session 6.2 Using convenience, opt-in Internet panels as sampling frames has become virtually commonplace in today’s survey research world. The movement towards Web-based convenience panels is inevitable, given the relatively low cost […]
Anne Crassweller, Judy Rogers and Don Williams, NADBank Worldwide Readership Research Symposium Valencia 2009 Session 6.1 Setting the Stage Online panels are becoming the standard choice for researchers today. The temptation to use them is overwhelming as they are a less expensive alternative to traditional telephone and face-to-face research and the results are available sooner. […]
David Shiffman, MediaVest WW Britta C. Ware, Meredith Corporation David Dixon and Julia Soukhareva, Ninah Consulting Worldwide Readership Research Symposium Valencia 2009 Session 4.6 Background Over the past few years, there has been a downward trend in magazine advertising revenue, some of which can be tied to increased competition across media channels or audience migration […]
Mark Reggimenti, OMG BrandScience Judy Vogel, PHD Wayne Eadie, Magazine Publishers of America Dr Jim Collins, Mediamark Research & Intelligence Worldwide Readership Research Symposium Valencia 2009 Session 4.5 Introduction We are in unprecedented times in our industry. Consumer control over content creation, distribution and consumption is expanding at a rapid rate. New media choices emerge […]
Dr Michael Hallemann, Gruner + Jahr AG & Co. KG Gabriele Ritter, Media-Micro-Census GmbH Worldwide Readership Research Symposium Valencia 2009 Session 7.3 Introduction All media planning campaign strategies, and the controlling of their effectivity, call for a time-based component. Past and future advertising media exposures can, however, only be inadequately recorded and forecast by readership […]
Peter Masson, Bucknull & Masson Abdul Sattar Babar, MEMRB-IRI Worldwide Readership Research Symposium Valencia 2009 Session 1.4 Introduction In the Spring of 2008 the Pakistan Advertisers Society (PAS) issued a call for tender for a survey that would was provide brand metrics (awareness and usage) directly related (‘single source’) to media exposure data for a […]
Knut-Arne Futsæter, Ingvar Sandvik and Tore Østnes, TNS Gallup Worldwide Readership Research Symposium Valencia 2009 Session 1.5 Introduction and Background This paper will present the result of the Norwegian tender process for newspaper measurement which has taken place in the period from May 2008 to April 2009. To respond to the demands of the market […]
Peter Callius, TNS Sifo Peter Masson, Bucknull & Masson Worldwide Readership Research Symposium Valencia 2009 Session 5.7 In a multimedia environment comparability of the different media measurements comes to the fore since there are major differences in what constitutes advertising reach and an advertising OTS resulting from the way each medium is measured. As a […]