discussion and dissemination of the most innovative ideas
Take me to your reader In February 1981 a group of media researchers met in New Orleans to talk about readership research. In November 1999 they met again in Florence. Only a few of the original delegates still attend, but they have been joined over the years by practically everyone else in the world with […]
Congratulations go to all the Winners and Runners-up. Winner: Magazines Deserve Time – The Build Up Of Magazine Audiences Over Time Véronique Debeer, Stef Peeters & Trui Lanckriet, Mediaxis, Belgium Runners-up: The Ideal Readership Survey Neil Shepherd-Smith, Media Research Consultant, UK Magazine Audience Accumulation: Development Of A Measurement System And Initial Results Julian Baim, Dr […]
Symposium Sponsors Dawn Mitchell Ipsos-RSL Ltd Richard Silman BMRB International Ltd Programme Committee Costa Tchaoussoglou Chairman John Bermingham Martin Frankel Andrew Green Scott McDonald Erhard Meier Gilles Santini Rolf Speetzen The sponsors wish to thank Steve Douglas in the USA who assisted in coordinating the event. Secretariat Sandy Burdett Conference Manager Simon Baty Alison Cornish […]
Effective Print Media Measurement Published 1999. Hardback 224 pages. Price £90* Effective Print Media Measurement is required reading for any media researcher who has to design surveys or comment on such matters. It is of value to any user of readership research who is interested in the way surveys are conducted and who wants to […]
Please contact Sandy Burdett at… Ipsos-RSL, Kings House, Kymberley Road Harrow, HA1 1PT United Kingdom Tel: +44 (0)20 8861 8030 Fax: +44 (0)20 8861 8121 e-mail: sandy.burdett@readershipsymposium.com
Sponsors Dawn Mitchell Ipsos-RSL Ltd Richard Silman BMRB International Ltd Programme Committee Chairman: Costa Tchaoussoglou SUMMO, Amsterdam John Bermingham Consultant to BMRB International Martin Frankel Mediamark Research Inc., New York Andrew Green Zenith Media Thailand, Bangkok Scott McDonald Time Warner, New York Erhard Meier Ipsos-RSL, London Gilles […]