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Dick Bennett, ImServices Ltd Steve Douglas, DJG Marketing Bruce Rogers, Forbes Gerard Broussard, Pre-Meditated Media Worldwide Readership Research Symposium Valencia 2009 Session 2.5 Situation Online measurement in the U.S. and its application for marketing and advertising is extraordinarily complex. The explosion of available data sources is sometimes viewed as a blessing but is more often […]
Jaroslaw Pawlak and Malgorzata Póltorak, GEMIUS S.A. Worldwide Readership Research Symposium Valencia 2009 Session 2.4 Introduction The evolution of media induced by the ongoing technological development necessitates a new approach and novel research tools. It forces researches to seek new paradigms and methodology to analyse and describe the changing reality. The Technopoly – to refer […]
Worldwide Readership Research Symposium Valencia 2009 Session 2.3 Marion Appel, Intomart GfK Enrico Verhulst, Nedstat Frans Kok, JIC STIR 1 Introduction In 2004, a group of Internet providers in the Netherlands undertook to commission a new study for the measurement of Internet Audience. For this STIR was founded, an association for the promotion of internet […]
Mainak Mazumdar, The Nielsen Company Worldwide Readership Research Symposium Valencia 2009 Session 2.2 Introduction Technology continues to be a change agent for the world of audience measurement. Alternative data sources such as adservers / webservers, set-top boxes (STB), and logs can supplement panel-based audience measurement and are rich sources for reporting media behavior. This research […]
Worldwide Readership Research Symposium Valencia 2009 2.1 Dr Pasquale A. Pellegrini, comScore, Inc. Introduction The notion that the internet is the most measurable medium – self-evident perhaps – is confounding in that the internet also provides the most measures to deal with, understand, and translate into useful metrics because it turns out that not everything […]
Erhard Meier Worldwide Readership Research Symposium Valencia 2009 Session 1.1 Synopsis This paper describes salient trends in readership research since the last Symposium two years ago. It is based on information collected for the new edition of the “Summary of Current Readership Research”, which tabulates detailed descriptions of the methodological features of 98 national readership […]
‘The Digital Revolution’ was the focus of the conference: not only measuring contact with publisher content in all its forms, but understanding more about the nature of digital reading, and the implications for publisher brands and the advertisers who use them. Alongside the digital revolution, and partly prompted by it, the evolution of print measurement […]
Best Presentation Winner: Consumer News-Gathering in a Digital Age Jennie Beck (Kantar Media) and Jason Vir Jennie Beck Nominations: War of the Media Weights Peter Callius (TNS Sifo) & Peter Masson (Bucknull & Masson) New Rules of Engagement for Online Survey Design Liz McMahon & Rebecca Stamp (Kantar Media) Best Technical Paper Winner: Internet Measurement […]
Running Order Presentation Title Time SUNDAY SESSION 1, Part 1: 10.00 THE CHANGING SCENE MODERATOR DAWN MITCHELL Welcome Dawn Mitchell 10.00 1.1 What’s New around the World Erhard Meier 10.15 1.2 The Print Media Surveys in Spain José Andrés Gabardo, AIMC 11.30 1.3 Reading India Right Tomson Thundathil, Varghese Chandy, The Malayala Manorama […]
Download PDF File The Digital RevolutionWhat now? We are living with the first consequences of the digital revolution, some seen as opportunities, some as threats. Economic slowdown and environmental issues may further entice readers towards paperless reading. In this new environment ‘reading’ and ‘readership’ are in need of redefinition and traditional print media are looking […]