discussion and dissemination of the most innovative ideas
Leendert van Meerem, Intomart GfK Costa Tchaoussoglou, Consultant Janice Jie and Dr. Ignace Hooge, Intomart GfK / Utrecht University Worldwide Readership Research Symposium Valencia 2009 Session 7.2 Introduction We often see that print titles have online extensions. Sometimes these are the print pages that are simply digitized and shown online, sometimes it is in the […]
Rebecca McPheters, McPheters & Company Dr. Scott McDonald, Condé Nast Publications Worldwide Readership Research Symposium Valencia 2009 Session 3.1 Background Incidence of usage and time spent by medium have been measured in different ways by a variety of sourcesi over an extended period. In some cases, media have been measured individually, while other studies have […]
Ellen Romer and John Fetto, Experian Simmons Karen Ring, Universal McCann Worldwide Readership Research Symposium Valencia 2009 Session 2.6 INTRODUCTION Magazine readers are increasingly accessing content via online branded websites. In 2009, traffic to magazine websites was up 10% over 2008. Many of those website visitors access a magazine solely online with no exposure to […]
Wayne P. Eadie, Magazine Publishers of America Dr. Jim Collins, Mediamark Research & Intelligence* Worldwide Readership Research Symposium Valencia 2009 Session 1.10 Introduction: In a world where digital media are gaining in importance and advertising accountability is increasingly essential, a key question is: how do other media work with digital media to improve the odds […]
Judy Vogel and Kelsey Lee-LeGassick, PHD Bob Shullman and Ted D’Amico, Ipsos Mendelsohn Worldwide Readership Research Symposium Valencia 2009 Session 1.1 Background & Purpose Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained from traditional sources like magazines, newspapers and books, but […]
Dr Jim Collins, Mediamark Research & Intelligence Pete Doe, The Nielsen Company Worldwide Readership Research Symposium Valencia 2009 Session 5.3 Introduction During the last year, The Nielsen Company (Nielsen) and Mediamark Research & Intelligence (MRI) have brought to market fusions of two of the most important media research databases in the United States; the Nielsen […]
François Charton and Antoine Taconet, Carthage & CMBS Worldwide Readership Research Symposium Valencia 2009 Session 5.2 The scope Most Media planning models work under the assumption that one opportunity to see is delivered with every exposure, and that those OTS can be freely added to. This model has proved very efficient as long as it […]
Dick Dodson, Telmar Europe / Technical consultant to JICREG Roger Holland, JICREG Worldwide Readership Research Symposium Valencia 2009 Session 5.1 Executive Summary JICREG has for twenty years provided a national database and planning system for regional newspapers. Where regional titles have undertaken research to JICREG standards, this research has provided the audience data for JICREG. […]
Jim Ford and Tamás Perjés, Ipsos MediaCT Worldwide Readership Research Symposium Valencia 2009 Session 2.8 The Objective The crucial issue in media research for the more traditional media (TV, Radio and Press), is the impact of online. In particular, for the Print market, it is measuring the effect of online on its readers. Are Print […]
Alexandre Crivellaro and Leticia Gimenez, IBOPE Media Andréa Costa do Nascimento and Dimas Mileto, Editora Abril Worldwide Readership Research Symposium Valencia 2009 Session 2.7 Abstract The present paper aims to demonstrate that online research (especially those that are carried out in the same environment the internet users access the content) may offer a higher understanding […]