discussion and dissemination of the most innovative ideas
David Shiffman, MediaVest WW Britta C. Ware, Meredith Corporation David Dixon and Julia Soukhareva, Ninah Consulting Worldwide Readership Research Symposium Valencia 2009 Session 4.6 Background Over the past few years, there has been a downward trend in magazine advertising revenue, some of which can be tied to increased competition across media channels or audience migration […]
Mark Reggimenti, OMG BrandScience Judy Vogel, PHD Wayne Eadie, Magazine Publishers of America Dr Jim Collins, Mediamark Research & Intelligence Worldwide Readership Research Symposium Valencia 2009 Session 4.5 Introduction We are in unprecedented times in our industry. Consumer control over content creation, distribution and consumption is expanding at a rapid rate. New media choices emerge […]
Dr Michael Hallemann, Gruner + Jahr AG & Co. KG Gabriele Ritter, Media-Micro-Census GmbH Worldwide Readership Research Symposium Valencia 2009 Session 7.3 Introduction All media planning campaign strategies, and the controlling of their effectivity, call for a time-based component. Past and future advertising media exposures can, however, only be inadequately recorded and forecast by readership […]
Peter Masson, Bucknull & Masson Abdul Sattar Babar, MEMRB-IRI Worldwide Readership Research Symposium Valencia 2009 Session 1.4 Introduction In the Spring of 2008 the Pakistan Advertisers Society (PAS) issued a call for tender for a survey that would was provide brand metrics (awareness and usage) directly related (‘single source’) to media exposure data for a […]
Knut-Arne Futsæter, Ingvar Sandvik and Tore Østnes, TNS Gallup Worldwide Readership Research Symposium Valencia 2009 Session 1.5 Introduction and Background This paper will present the result of the Norwegian tender process for newspaper measurement which has taken place in the period from May 2008 to April 2009. To respond to the demands of the market […]
Peter Callius, TNS Sifo Peter Masson, Bucknull & Masson Worldwide Readership Research Symposium Valencia 2009 Session 5.7 In a multimedia environment comparability of the different media measurements comes to the fore since there are major differences in what constitutes advertising reach and an advertising OTS resulting from the way each medium is measured. As a […]
Dr Michal Galin, Dr Julian Baim, Dr Martin Frankel, Konstantin Augemberg, and Valerie Veith, Mediamark Research & Intelligence Worldwide Readership Research Symposium Valencia 2009 Session 5.5 Introduction The history of media measurement is dominated by offerings of audience level data that generally leave users (buyers and sellers) at the level of “opportunity to see” an […]
Dr Martin Frankel, Dr Julian Baim, Dr Michal Galin, Joe Agresti and Konstantin Augemberg, Mediamark Research & Intelligence Worldwide Readership Research Symposium Valencia 2009 Session 4.8 ABSTRACT The visual capabilities offered by the internet provide a platform by which magazine readers may be queried about their viewing, noting and recognizing of ad copy appearing in […]
Jennie Beck and Jason Vir, Kantar Media Worldwide Readership Research Symposium Valencia 2009 Session 3.6 Introduction This is a tale about news consumption. It is based on a series of syndicated studies that have dissected what news is; what it means to consumers; how different platforms contribute to – and extend – the news cycle; […]
Marjo Martinez and Taru Eboreime, tripod research oy Worldwide Readership Research Symposium Valencia 2009 Session 7.5 Background thoughts For the past 100 years the media world has been obsessed with numbers. The number of eyeballs, ears, people in attendance, contacts achieved. And that is quite understandable. Advertisers need to know how many people their advertisement […]