| Sponsors | ||
| Dawn Mitchell | Ipsos-RSL Ltd | |
| Richard Silman | BMRB International Ltd | |
| Programme Committee | ||
| Chairman: | Costa Tchaoussoglou | SUMMO, Amsterdam |
| John Bermingham | Consultant to BMRB International | |
| Martin Frankel | Mediamark Research Inc., New York | |
| Andrew Green | Zenith Media Thailand, Bangkok | |
| Scott McDonald | Time Warner, New York | |
| Erhard Meier | Ipsos-RSL, London | |
| Gilles Santini | IPSOS/IMS, Paris | |
| Rolf Speetzen | Axel Springer Verlag AG, Hamburg | |
National Co-ordinators: |
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| Steve Douglas | The Douglas/Jones Group, USA | |
| Peter Walsh | AC Nielsen Research, Australia | |