Congratulations go to all the Winners and Runners-up.

Winner:

Magazines Deserve Time – The Build Up Of Magazine Audiences Over Time

Véronique Debeer, Stef Peeters & Trui Lanckriet, Mediaxis, Belgium

Runners-up:

The Ideal Readership Survey

Neil Shepherd-Smith, Media Research Consultant, UK

Magazine Audience Accumulation: Development Of A Measurement System And Initial Results

Julian Baim, Dr Martin Frankel, Joseph Agresti, Mediamark Research Inc. USA

Best Newcomer

Winner:

Assessing Creative Wearout In Magazine Advertising – Validating UK Findings On Wear Out Based On Us Data

Barbara Zack , G +J, USA

Doug Scott, Millward Brown, USA

Runners-up:

Will Tomorrow’s Adult Reject Traditional Print Media Altogether?

Denise Gardiner, Starcom, UK

Hearts And Minds – Managing A Newspaper Brand In The Digital Age

Anita Hague, The Financial Times

Richard Asquith, BMRB International

Best Presentation

Winner:

Multiple Studies In Advertising Effectiveness

Tom Robinson and Christine Miller, Magazine Publishers of America, USA

Rebecca McPheters, McPheters & Company, USA

Runners-up:

The Capi Double Screen Questionnaire In The French Nrs: From Clay Model To Practice

Elisabeth De Langhe and Olivier Le Van Truoc, Ipsos Médias, France

The Medium And The Message – A Comparative Survey Of Print And TV Copy Testing Practices Among Major Advertisers And Agencies

Barbara Zack, G + J, USA

Erwin Ephron, The Ephron Consultancy, USA

Magazines Deserve Time – The Build Up Of Magazine Audiences Over Time

Véronique Debeer, Stef Peeters & Trui Lanckriet, Mediaxis, Belgium

Best Technical Paper

Winner:

Magazine Audience Accumulation: Basic Modeling Issues

Dr Martin Frankel, Julian Baim, Joseph Agresti, Mediamark Research Inc. USA