discussion and dissemination of the most innovative ideas
Peter Callius, TNS Sifo Peter Masson, Bucknull & Masson Worldwide Readership Research Symposium Valencia 2009 Session 5.7 In a multimedia environment comparability of the different media measurements comes to the fore since there are major differences in what constitutes advertising reach and an advertising OTS resulting from the way each medium is measured. As a […]
Dr Michal Galin, Dr Julian Baim, Dr Martin Frankel, Konstantin Augemberg, and Valerie Veith, Mediamark Research & Intelligence Worldwide Readership Research Symposium Valencia 2009 Session 5.5 Introduction The history of media measurement is dominated by offerings of audience level data that generally leave users (buyers and sellers) at the level of “opportunity to see” an […]
Dr Martin Frankel, Dr Julian Baim, Dr Michal Galin, Joe Agresti and Konstantin Augemberg, Mediamark Research & Intelligence Worldwide Readership Research Symposium Valencia 2009 Session 4.8 ABSTRACT The visual capabilities offered by the internet provide a platform by which magazine readers may be queried about their viewing, noting and recognizing of ad copy appearing in […]
Jennie Beck and Jason Vir, Kantar Media Worldwide Readership Research Symposium Valencia 2009 Session 3.6 Introduction This is a tale about news consumption. It is based on a series of syndicated studies that have dissected what news is; what it means to consumers; how different platforms contribute to – and extend – the news cycle; […]
Marjo Martinez and Taru Eboreime, tripod research oy Worldwide Readership Research Symposium Valencia 2009 Session 7.5 Background thoughts For the past 100 years the media world has been obsessed with numbers. The number of eyeballs, ears, people in attendance, contacts achieved. And that is quite understandable. Advertisers need to know how many people their advertisement […]
Leendert van Meerem, Intomart GfK Costa Tchaoussoglou, Consultant Janice Jie and Dr. Ignace Hooge, Intomart GfK / Utrecht University Worldwide Readership Research Symposium Valencia 2009 Session 7.2 Introduction We often see that print titles have online extensions. Sometimes these are the print pages that are simply digitized and shown online, sometimes it is in the […]
Rebecca McPheters, McPheters & Company Dr. Scott McDonald, Condé Nast Publications Worldwide Readership Research Symposium Valencia 2009 Session 3.1 Background Incidence of usage and time spent by medium have been measured in different ways by a variety of sourcesi over an extended period. In some cases, media have been measured individually, while other studies have […]
Ellen Romer and John Fetto, Experian Simmons Karen Ring, Universal McCann Worldwide Readership Research Symposium Valencia 2009 Session 2.6 INTRODUCTION Magazine readers are increasingly accessing content via online branded websites. In 2009, traffic to magazine websites was up 10% over 2008. Many of those website visitors access a magazine solely online with no exposure to […]
Wayne P. Eadie, Magazine Publishers of America Dr. Jim Collins, Mediamark Research & Intelligence* Worldwide Readership Research Symposium Valencia 2009 Session 1.10 Introduction: In a world where digital media are gaining in importance and advertising accountability is increasingly essential, a key question is: how do other media work with digital media to improve the odds […]
Judy Vogel and Kelsey Lee-LeGassick, PHD Bob Shullman and Ted D’Amico, Ipsos Mendelsohn Worldwide Readership Research Symposium Valencia 2009 Session 1.1 Background & Purpose Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained from traditional sources like magazines, newspapers and books, but […]