Timetable
Saturday 25 October 2003
16.00-18.30: Registration held in the Compton Room on the 3rd floor of the Charles Hotel.
Sunday 26 October 2003
16.00-18.30: Registration held in the Compton Room on the 3rd floor of the Charles Hotel.
10.30-11.45: Welcome Brunch in the Charles Pavilion on the street level of the Charles Pavilion.
From 10.30: Accompanying Persons’ Brunch get-together in the Charles Pavilion.
12.00 noon: Working Session begins – Charles Ballroom, 3rd Floor.
18.30: Welcome to USA Reception
Get-together drinks in the Regattabar, 3rd Floor Charles Hotel.
Monday 27 October 2003
Morning Session: 08.00-13.05
Lunch: 13.05-14.15
Afternoon Session: 14.15-16.40
Tuesday 28 October 2003
Morning Session: 08.00-12.25
Lunch and afternoon: Free
Evening: 19.00 for 19.45
The Gala Dinner at the Harvard Faculty Club, 20 Quincy Street, Cambridge.
Wednesday 29 October 2003
Morning Session: 08.00-12.50
Lunch: 12.50-14.00
Afternoon Session: 14.00-16.45
Get-together drinks sponsored by:
- Audit Bureau of Circulations
- Erdos & Morgan/Beta Research
- IMS Media Solutions
- D. Power
- Kantar USA
- Mendelsohn Media Research
- MRI Mediamark Research Inc.
- an NOP World Company
- Millward Brown IntelliQuest
- Scarborough Research
- Telmar Group
Sunday 26 October
12.00 President and Sponsors’ Welcome
Dawn Mitchell, Andy Brown and Richard Silman
12.20 What’s Happening Where?
Erhard Meier
13.05 The Business of Media Research
Larry Gold, Inside Research
13.20 Love a Mystery: The Future of Print and Media Planning
Erwin Ephron, Ephron, Papazian and Ephron Inc.
13.40 Coffee break
14.00 1. Advertising Effects
Chairman: Andrew Green
14.10 Connecting Print with Advertising Tracking
Geoff Wicken, BMRB International and Graham Page, Millward Brown UK
14.25 In the Calm Lies the Power – Advertising Effectiveness on Sunday
Rolf Pfleiderer, NFO Infratest and Michael Braun, Axel Springer Verlag AG
14.40 Pressedge – Optimising Ad Positioning in Print Media – Revised
Uwe Czaia, Czaia Marktforschung GmbH
14.55 Now you see me, now you don’t! Does Ad Positioning Matter?
Richard Fielding and Judy Bahary, Starcom Worldwide
15.10 The Fastest Draw in the West: TV or Print Advertising?
Beth Uyenco, OMD USA and Doug Hughes, DDB Matrix
15.25 Discussion
15.55 Coffee Break
16.15 2. Multi-Media
Chairman: Susan Nathan
16.25 Ad Proof1: Advertising Effectiveness of Car Campaigns
Sven Dierks, Spiegel Verlag and Rolf Pfleiderer, NFO Infratest
16.40 The Netherlands Live With Water – Exciting, Efficient, Effective Research
Fred Bronner, Veldkamp/University of Amsterdam, Wim van der Noort, RVD, Raymond Ross, NIPO, and Costa Tchaoussoglou, NOM
16.55 Modelling in a Multi-Media Environment
Peter Masson and Paul Sumner, Bucknull & Masson
17.10 Single Source – Investigating Category Behaviour via Media Mix Driven Processes
Praveen Tripathi, Zenith Media, Oliver Rust and Fanny Chan, AC Nielsen
17.25 Print + TV = (Impact)n – The Impact Multiplier Phenomenon
Hemant Mehta, Bruce Gonsalves, Bharat Kapadia, Shripad Kulkarni, Sandipan Sen, IMRB
17.40-18.10 Discussion
Monday 27 October
08.00 3. Methodological Issues (1)
Chairman: John Bermingham
08.10 What Do We Measure? Four Short Puzzling Stories
Jean-Louis Marx, AEPM
08.25 The Virtual Interviewer
Fred Bronner, Veldkamp/University of Amsterdam, Raymond Ross, NIPO and Costa Tchaoussoglou, NOM
08.40 Measurement of Magazine Readership via the Internet
Marty Frankel, Julian Baim, Michael Galin, Michelle Leonard, MRI
08.55 CAPI: New Methodology, New Data for the British NRS
Katherine Page and Dawn Collis, Ipsos-RSL
09.10 Restoring Credibility to Sunday Magazines Measurement in the US Julian Baim, MRI and Rebecca McPheters, McPheters & Co.
09.25 Community Newspapers – ComBase™
Raj Matuk, Martiz:Thompson Lightstone and Elena Dunn, ComBase
09.40 Telephone Samples: The Exclusive Mobile Challenge
Matthias Gitschel and Olivier Lê van Truoc, Ipsos Médias
09.55 Discussion
10.25 Coffee Break
10.55 3. Methodological Issues (2)
Chairman: Costa Tchaoussoglou
11.05 Revisiting Media Planning Models Assumptions
Gilles Santini, GS IT Services
11.20 Back to the Future: Disproportional Sample Ascription
Maria Silvia Farina, Alís S.r.l.
11.35 Imputation of Missing Data: Testing a Model-based Approach
Eric Melton, Millward Brown IntelliQuest and Valentine Appel, Consultant
11.50 Determining the Readership of Low Penetration Magazines
Neil Shepherd-Smith, Media Consultant
12.05 Readership, a Favour to Magazines: Sales Optimization
Elisabeth de Langhe, Ipsos Médias and Antoine Moreau, Ipsos-Novaction
12.20 Readership Research in Greece: a New Perspective
Xenia Kourtoglou, Focus SA
12.35 Discussion
13.05 Coffee Break
14.15 The Complete Symposia Papers 1981-2001 – CD Launch
Richard Silman
14.30 4. Quality Of Reading (1)
Chairman: Flávio Ferrari
14.40 ‘Absorbing Media’ and ‘Media-DNA’: Consumer-Centric Approaches
Guy Consterdine, Guy Consterdine Associates and Christina Hartley, IPC Media
14.55 If They Need It, They’ll Read It: Understanding Readers’ Needs
Sheila Berry, Newspaper Advertising Bureau, Carin Hercock, The New Zealand Herald, Louise Beard, Fast Forward Future Marketing
15.10 The ‘Time Sequence of Events’: Consumers’ Lives and Media Analysis Cynthia Evans, mediaedge:cia
15.25 Coffee Break
15.55 MRI’s Qualitative Measures
Ted D’Amico, MRI
16.10-16.40 Discussion
Tuesday 28 October
08.00 4. Quality of Reading (2)
Chairman: Andy Brown
08.10 Conceptualizing and Measuring Magazine Reader Experiences
Wayne Eadie, Magazine Publishers of America, Edward C. Malthouse and Bobby J. Calder, Northwestern University
08.25 The Power of Passion – New Insights into Reader Involvement
Bruce Gonsalves, Hemant Mehta, V. Balasubramanium, and Sunder Muthuraman, IMRB
08.40 How Do People Read Newspapers? Izabella Anuszewska, SMG/KRC Poland Media
08.55 What Drives Readership? The Mexican Experience
Carlos de Zúñiga and Alicia de la Macorra, Ipsos-Bimsa
09.10 To Create Page Traffic – The Publisher’s Responsibility
Peter Callius and Morgan Sandström, Research International
09.25 Reader Involvement: Who? What? Where? Britta Ware, Reader’s Digest and Knowledge Networks
09.40 Discussion
10.10 Coffee Break
10.30 5. Internet Effects
Chairman: Richard Silman
10.40 Media Brands: How Much Stronger Thanks to Their Internet Presence?
Johannes Schneller and Jochen Hansen, Institut für Demoskopie Allensbach
10.55 How Question Wording Impacts Newspapers Estimates: Traditional vs. Online
Gregg Lindner and Jane Traub, Scarborough Research
11.10 The Impact of Online Reading on Traditional Print Media Estimates
Virginia Cable, Gennaro Nunziato, The Wall Street Journal and Valentine Appel, Consultant
11.25 Hardcopy and Internet Newspapers: Complements or Substitutes?
James Collins, Scarborough Research and Matthew Aaron Gentzkow, Harvard University
11.40 Reading: Looking Into … Logging Onto
Michele Levine, Gary Morgan, Nicola Hepenstall, William Burlace and Marcus Tarrant, Roy Morgan International
11.55-12.25 Discussion
Afternoon Free
19.00 Gala Dinner Harvard Faculty Club 20 Quincy Street
Wednesday 29 October
08.00 6. Fusion
Chairman: Dick Dodson
08.10 Building a Panel from a Recent Reading Database Through Fusion
Flávio Ferrari and Alexandre Crivellaro, IBOPE
08.25 Foundations of Split-Sample Foldover Tests
Michelle de Montigny and Roland Soong, Kantar Media Research
08.40 Data Integration: Validating Telmar’s Multibasing Technique
Barbara Zack, PHD USA and Peter Walsh, Telmar Group Inc.
08.55 Fusion-on-the-Fly for Multimedia Applications
Michelle de Montigny and Roland Soong, Kantar Media Research
09.10 Print Optimization: A Practical Approach
Shinichiro Okauchi, Dentsu
09.25 Discussion
09.55 Coffee Break
10.25 7. Air Alternatives
Chairman: Kate Lynch
10.50 Selling Print Short: The Need to Re-assess Reading and Readership
Brian Shields, International Herald Tribune
11.05 Accounting For What We Are Doing: Recent Reading Revisited
Andraz Zorko, CATI
11.20 Pure Recent Reading: Methodological Experiences and Further Development
Knut-Arne Futsæter and Tore Østnes,
TNS Norsk Gallup
11.35 What the World Needs Now
John Faasse, Kobalt BV Media Services and Leendert van Meerem, Intomart BV
11.50 Print in a True Single Source Marketing Panel
Leslie Wood, Leslie Wood Research Inc.
12.05 Readers-Per-Copy: Understanding and Driving Reader Choice
Michele Levine, Gary Morgan and Marcus Tarrant, Roy Morgan International
12.20 Discussion
12.50 Lunch
14.00 8. New Approaches
Chairman: Cynthia Evans
14.10 Urban Life: Research Adventures in a Changing World
Liz McMahon, BMRB International and Doug Read, Metro Newspapers
14.25 Exploring the Link Between Personality Type and Media Choice
Theresa LaMontagne, OMD
14.40 Audience: The Appropriate Measure of Circulation Quality
Rebecca McPheters, McPheters & Co. and Scott McDonald, Condé Nast Publications
14.55 Discussion
15.25 Coffee Break
15.45 9. Summing-Up
Chairman: Dawn Mitchell
Panel: Erhard Meier, Richard Silman and Andy Brown
16.10-16.45 Prize Giving and Looking Forward to next time.